How do I calculate selling price from markup?

Multiply the cost by (1 + markup%). A $50 item with 40% markup sells for $70.

Is markup the same as profit margin?

No. A 40% markup on cost is only a ~28.6% profit margin on the selling price.

Calculate selling price based on cost and desired markup percentage.

Cost

Markup

Selling Price

$70.00

Profit per Unit

$20.00

Profit Margin

28.57%

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